Business & Finance Online Expert

You have probably heard of attraction marketing before, but have you ever heard of “style marketing?” It’s basically a sub-niche of attraction marketing – it focuses on the power of style and fashion in attracting like-minded individuals into your network. With a little practice, it can make you popular and stylish at the same time.

Style marketing may sound like an emerging trend among common marketing types, but it’s actually been around for a while. And it’s not just about the clothes you wear either, as you will see in one of the following examples. Let’s start several decades back, when America’s business style was still in black and white.

#1 – Lifestyle: Everyone knows John F. Kennedy — the youngest US President to ever take office. Many fashion historians credit his habit of appearing in public with a snappy, uncovered hairstyle did away with the mainstay American habit of wearing fedora hats, a practice that had been around for several decades. Naturally, that lifestyle change made people like him more.

#2 – Politics: President Barack Obama also did away with the political fashion trends in the Bush era by wearing suits that were perfect fits to his lanky frame – unlike the Republicans before them, draped in perpetually oversized outfits. It underlined his campaign promise to be a bit more thoughtful with the country’s expenses, which helped him win the election by a landslide.

#3 – The Internet: These new marketing types aren’t limited to clothes and accessories – it could be applied to something as simple as your writing style. John Mayer, the musician, makes it a point to make every Twitter post interesting, funny, and smart – which attracts fans and audiences who share his liberal tendencies.

There are endless ways to use style marketing to improve your business’s numbers – see how you can tweak certain aspects of your own business style into a fashion statement that your intended market will appreciate!

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