Business & Finance Online Expert

Archive for the ‘Customer Service’ Category

The main goal of every business is to get many profits. There are so many things to increase the business sales and get profits from it. One of the oldest ways to improve the sales is using face to face sales. However, this method can only be done by companies with a lot of staffs. However, it doesn’t mean that small companies with smaller number of people aren’t able to do the face to face sales. Cydcor provides you the solution for outsourcing and face to face sales. It is a leading provider of sales team outsourcing and sales support service in North America.

Cydcor provides sales team outsourcing and sale support service for various industries including telecommunications, office products, retail, and many more. They network sales allow you to get access to more than 2,700 sales professionals and more than 200 offices in North America. They have got the name as a leading brand of outsourcing sales for the industries. The key factors that keep Cydcor on top of the competition are the company mission that meets growing needs, a culture that develops quality, and a proven business model that gives best results. This company focuses on becoming the best outsourced sales solution for the clients.

Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?

I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.

Recap your answers – maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?

If your first list looks anything like your second, chances are you’re mistaking features for benefits. As a result, it’s likely that your marketing materials aren’t engaging your customer. Customers don’t want to know what you can do. They want to know what you can do FOR THEM.

Don’t talk features – talk benefits.

Don’t be alarmed. You’re not alone. Most business owners and marketing managers are so close to their product or service that they have a lot of trouble distinguishing benefits from the features of their offering. Ask a web host “what are the benefits of your service?”, and you’ll likely hear something along the lines of, “we offer load-balanced server clusters.” But that’s not a benefit… that’s what they do. The benefit is superior uptime and performance.

In fact, so many people think features instead of benefits that it can work in your favour – to dramatic effect. If you can accurately identify your benefits, and convey those benefits to your market, you’ll be light-years ahead of most of your competition. You’ll be converting leads into sales while they’re still bogged down trying to promote features.

So if you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, now you know where you were going wrong.

The only question remaining is, how do you do it right? Advertising copywriters and website copywriters do it all the time – and most of the time, they do it with benefits. Benefits are the copywriter’s holy grail. But if you’re not a seasoned copywriter, how do you identify the benefits you offer your customers?

There are any number of ways to identify the benefits you offer. This article discusses just three:
1) Customer Research
2) Speak to Your Sales Team
3) Make it Easy for Your Customer to Get Buy-In

All businesses strive to provide excellent customer service, but there’s a fine line between service and servility. Extreme servility is called obsequiousness. Now there’s a word for you to know. Even if you don’t know what it means, you’ve experienced it—maybe in a restaurant, a clothing store, a car dealership, anywhere where employees hope that by virtue of their attention they will make sales or garner large tips. It’s one thing to be attentive and meet customers’ needs; it’s another to be so present and “in their face” that customers think you want them to adopt you.

A few months ago, I ordered a gift of steaks and roasts from a meat mail order business for some family members. When no acknowledgement came, I called to find out if they had gotten their present. As it turned out, the parcel delivery service had left the package at the wrong address, but the people who had received it in error were honest enough to immediately call the intended recipients to let them know about the mix up.

The only person who had made a mistake was the delivery man who’d misread the mailing label, and no one ever heard a word out of him or his company. The same can’t be said for the meat company. In its relentless pursuit to keep customers satisfied, company representatives started calling me—daily—to make sure I was still happy and to see if I didn’t want to order more meat.

After the umpteenth call that resulted in no additional purchases from me, I asked to have my name and number removed from the calling list. Being nice hadn’t worked. Maybe some force would be more effective. Keep in mind I had had absolutely no beef with the mail order company until now. It was at this point, however, that customer service attention turned into customer obsession.