Ethics in business rarely exists nowadays. Perhaps it is because for most people, profit will come without the need of business ethics. This, I don’t agree. The word ethics is derived from the Greek word ethos, which means “character,” and from the Latin word mores, which means “customs.” According to the encyclopedia ethics is the branch of philosophy that defines what is good for the individual and for society and establishes the nature of obligations, or duties, that people owe themselves and one another. Maybe ethics is not needed to earn profit if you define profit or income as money. But deeply speaking, business is not just for money. Yes it is definitely for profit, but profit is not just financial profit. We need profit that will not just sustain our pocket or our stomach. Significantly, we also need profits that will feed our hearts and soul. Considering that we are great businessmen, we should extend our minds to this principle. We need business ethics to earn these high valued profits. We must be concerned to the virtue of our character and to the common good.

Your business is not just for the survival of your life on Earth but it can also be your road to the survival of your soul. If you’re in business and had a company, you can help your employees by providing them enough salaries and other benefits that will make their lives better. You can be honest and pay your exact tax for the government who will eventually use it for your country’s development. (Assuming your government is straight and not corrupt) But don’t mind them, be honest even others are not. We are talking here your soul survival and not theirs. You can also serve your customers by providing them their needs and giving them convenience. Customer care is so important for your customers as also important for your business to earn public trust and loyalty. If you build infrastructures for your company you contribute to the development of your place in terms of buildings and infrastructures. When you got ethics in business you practice fair business competition. Fair business competition is a challenge for every business to improve the qualities of their products and services, and the end benefits are to the consumers.

Doing business with clean conscience is doing business with good night sleeps. It is also doing business with gladness of your heart and soul. Gratitude will come to you and you will become a stress free businessman if you do business with ethics. These and other spiritual profits will straightly come to you and the good thing on this is you are not taxed on this kind of profits. As an extraordinary businessman, you do not only set your long-term goals for 10 years or for a life time. You must also consider eternity and set goals to achieve profits that will benefit your soul. You need profits that last forever, profits that will give us everlasting life and happiness, and profits that will earn us the key to heaven.  These profits will benefits us in the short run, midterm run, long run and eternal run, as God is great from the beginning and unto the never-ending.

Do business and believe in God. Building our business in God’s place is like building it in rocks which are in great foundations. Let us be kind and grateful to our employees as they are our best assets. Let’s give them bread and they will give us a ham sandwich. Let us have huge care to our customers as they are our best revenue generators. Let’s give them good price, high quality products and best services and they will give us their respect and loyalty. Let us be fair to our competitors as they are our great motivators. Let us give them fair game and they will give us the true meaning of winning. Let us be thankful to our Father Almighty God as He is our greatest business partner. Let’s serve Him and He will give us joy and peace of mind.

Many warnings were given, but unfortunately, the warnings were not taken seriously. On April 14th, 1912 Titanic received six warnings that icebergs were present in their perimeter. On the night of April 14th, Titanic struck an iceberg and ultimately sank to the bottom of the Atlantic Ocean.

For other entities, what happened to the Titanic does NOT have to happen to them. Many have learned from the mistakes that Titanic had made.

There are several examples that follow and form a parallel to what happened to Titanic and how an entity can learn from Titanic’s mistakes.

1. The Titanic only had 16 lifeboats, which was not nearly enough to save everyone on the ship.

Only about 60% of the entire lifeboats’ capacity was utilized! Does your company have a disaster plan in place? Are your computers, especially your servers, being backed up on a regular basis? Many servers are now being backed up on a daily basis and sometimes on an hourly basis.

When I was working at a Helpdesk, one of our afternoon gals was named the “Backup Queen” because she took EVERY major server backup VERY seriously. The company was very lucky to have the “Backup Queen” because there were several instances where our most critical server had crashed and lost information. Fortunately, information restoration was quick and painless due to the machine being backed up on a regular basis.

We were very lucky to have someone who took the initiative to handle the server backups. Is your company that lucky? Yes, doing backups can be VERY unexciting. However, losing valuable data can be very exciting, but in a negative way.

2. The crewmen in the lookout tower, or the “crow’s nest,” were not issued binoculars to better search for icebergs.

Employees were not given the proper tools to use to do their job. Is your company using the right software for the job? Are you saving money on upgrading your operating system and software, but are losing customers? If you are losing customers, you’re NOT really saving any money at all.

The right equipment can range from the very basic, such as issuing headphones that are compatible with the phone system to customer service representatives, to ensuring that a backup generator can adequately run due to a power outage.

3. Titanic had a total of 16 watertight compartments. Initially, it sounded fine, but unfortunately, each compartment did not hold water on its own. Every compartment was similar to an ice cube tray. When one compartment overflowed, water flowed into the next compartment. Each compartment did not completely seal off water on its own.

Does your company have a good disaster recovery plan in place? If a flood or a fire struck the premises, would you be able to resume business operations in a matter of days or would it take a matter of months?

Is your information that you have on site being sent off site so you CAN have another place to access your valuable information?

4. The Titanic was going at full speed at night in iceberg-infested waters.

Are your machines at your business running at 100% capacity on a continuous basis? How much is downtime costing you when those machines need to be fixed? Are you REALLY saving money by not buying more machinery? Does the cost of more machinery outweigh the cost of your present machines’ downtime?

5. The Titanic did not heed to the many iceberg warnings.

Titanic received six iceberg warnings on the day it sank! Is your sales force, customer service department and/or helpdesk REALLY listening to your customers? Sam Walton, the founder of Wal Mart, said that the most important person to an organization can be the one who greets that customers. Too many companies don’t even realize just how MUCH each person represents their company!

There is WAY too much competition in the marketplace NOT to heed warnings. Industries like telecom, automobile, office supplies, soft drinks, and restaurant industries, just to name a few, had better take warnings seriously. Some companies might not get the luxury of six warnings that the Titanic got. Sometimes, only one warning can break a company. That’s why companies that DO encourage, and take seriously, customer feedback are invaluable and can be a gold mine.

6. The Titanic only had white flare guns to signal for help.

Red is the standard color for a flare gun used to signal for help. When the Titanic was sinking, white flare guns were shot off from the ship. One or two ships many miles away say the white flares, but did not interpret the white flares as warning messages.

Does your entity use the proper means of communication? Is it ensured that all of the parties involved completely understand what the other parties are saying? Many groups within an organization speak entirely different languages. Sales, technology and management translations may as similar to translating three different foreign languages.

7. Bruce Ismay, the president of White Star, pressured Captain Smith into unrealistic and dangerous goals.

Ismay wanted the Titanic to arrive in New York on Tuesday, April 16th. In order to meet this goal, the ship would have to travel at full speed a majority of the time. The coercion from Ismay turned out to be dangerous due to the ship’s demise.

Ismay’s level was similar to a CEO’s level. Is your company’s CEO and the rest of the management staff setting realistic goals? Are your managers providing bilateral communication? Feedback is vital to any company’s survival because many managers are not involved in day-to-day activities.

8. The two wireless operators’ priorities were not focused on the ship’s priorities.

Many of the aristocrats in first class passage had paid both operators bonuses to wire messages to New York. One of the Titanic’s operators told another ship to “shut up” after being given another iceberg warning. It was a powerful rebuke that may have cost thousands of lives.

Is your customer service department doing all it can to retain and acquire it customers? A polite and knowledgeable customer service representative can save the company thousands of dollars and maybe more! I have had the fortunate experience of dealing with many great customer service representatives. I have told many of the rep’s supervisors that I really appreciated their help as well and that they are lucky to have such great rep’s on their team.

9. The Titanic’s steel construction was never tested in cold temperature.

The steel that made up ocean liners in the early 20th Century was brittle to begin with. Unfortunately, the steel was never stress-tested to determine what stress levels the structure could endure.

Is adequate testing being done on your company’s products? Are your prototypes up to the challenges of customers’ demands? Are an automobile company’s crash tests being utilized to the fullest extent?

Racing towards the hospital in the middle of the night, you think about what you are going to see. Entering a room, you see one of your patients lying down with eyes closed. A sense of guilt overwhelms you, when you hear colleagues’ words “No hope”. The situation drove you to the choice you need to make: either to shut down the apparatus of support and release a patient from suffering on his way to death or do nothing in order to save good name you acquired during your practice. Leaving the room, you start going back to your student years where the problem of euthanasia was discussed frequently. What was your attitude? Of course you thought of this way out as of unacceptable an inhumane as most of people think. Did you really give a problem a good thought being a student? Obviously it never occurred to you that you may appear in front of a choice like that. And now, having a reputation of a professional, what are you to choose?

Euthanasia is determined as an act of merciful killing that releases a person from suffering. Now this term has to be specified, because the specialists of Middle Ages released their patients not only form physical but also from spiritual sufferings. Nowadays obligations of doctors are limited by law and in some states euthanasia is prohibited by law, unless one of he family members presents a request that is further investigated. There are several moral aspects of such a decision. On one hand there are Ten Commandments of the Holy Bible, one of which states “Do not kill”. After humanism was established as a philosophical current, some consider euthanasia a crime. On the other hand there are words of Hippocrates that pleads to help the needy regardless their position in the society. If nothing but sufferings awaits a person on a short way to death, why should a doctor who understands the situation let someone be tortured? Isn’t it even crueler than killing somebody? These are moral aspects of the problem, but the code of professional ethics requires action and you are to make the choice. Only after you consider everything and make the right decision you deserve to be called a professional and be respected even more.