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Posts Tagged ‘Advertising’

Some businesses are exploring the idea of this fast-growing medium of vehicle wrapping as an effective advertising tool. Small businesses, large corporations, media outlets and others that want to attract attention are turning to vehicle advertising as a means to that end.

But be warned: vehicle wrapping is not for the faint of heart. While some of the basic vehicle graphic application skills crossover to wrapping, the latter requires more sophisticated techniques.
So if you are considering venturing into the bustling world of vehicle wrapping, then read on to learn more about what it takes to get started or if you even should!

To wrap or not to wrap?

Vehicle wrapping is fast becoming one of the hottest forms of outdoor advertising with media houses actually buying the space on trailers from companies like Tesco’s. Your fleet of vehicles could be earning you more money than you think.
Most large companies that want to advertise on their vehicles don’t have to be sold on vehicle wraps. But the high cost compared to traditional vehicle graphics will cause some individual operators and small business owners to cringe.

There is no doubt that there is lot of value in wrapping vehicles as the traditional vehicle livery now looks out of date and its real only purpose is as a form of identification and not as a persuasive form of advertising.

The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing.

Advertising in Newspapers and Magazines.

There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.

If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off the floor. Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won’t be that economical.

There is, however, an exception: niche and trade magazines. If you’ve ever looked around in a newsagent, you will have seen just how many magazines there are out there, filling every conceivable gap in the market. You need to find the magazine that people who are interested in your services might read. For example, if you’re a wedding photographer, look for a magazine called ‘Your Wedding’, ‘Bride’, or something similar. Advertising in these magazines will be far cheaper than placing an ad in a general-audience publication, and far more likely to actually get some responses.

Along with conventional advertising and below the line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows in order to create maximum recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are:

A trade show offers the manufacturer a direct platform to interact with the very people who will be making purchasing decisions. Most purchasing managers of corporations make it a point to attend trade shows relevant to their needs in order to evaluate a wide range of products and services, all under one roof. If offers them variety, at a fraction of the time regular meetings with sales personnel form all those companies ever could. If this is the reason why they visit trade shows, isn’t it obvious that your product or service needs to be showcased in the trade show as well?

Two, trade shows offer all manufacturers a level playing field. Of course it may not seem like this as some manufacturers have bigger spaces with far better stalls and displays, but at the heart of it all, a trade show is where conventional competitors come together to provide the end user with the best possible information to make a purchasing judgement.

Three, trade shows provide manufacturers, especially relatively unknown ones, with a readymade audience that is focused, targeted and in the best frame of mind to make a purchasing decision. As far as targeted advertising goes, a trade show is by far the most effective way to reach the target audience.