Posts Tagged ‘budget’
7 Tips For Making a Profitable Ad Campaign
June 1st, 2010 | 
Author: Your ad campaign is a critical part of your business. It is very important to develop a strong, effective campaign that will not spin out of control. To do this you need to plan and execute methodically each step of the campaign. How do you do this? Here are some pointers:
• Plan your campaign: decide where you will advertise and to whom. Allocate a monthly budget that will be used only for advertising, and stick to it. This is often neglected by start up businesses, resulting in financial hardship and loss of business. Many business projects fail from lack of funds. Do not let this be you. Do not starve you business, but be sure to start small and work up.
• List all the places your potential customers can be found. Some examples being: publications they read, websites they visit, and discussion boards. Advertise on as many of these places as your budget allows.
• What sort of ads should you start with? Classifieds are best for “testing the waters.” Take your best 2 and split test in the same publication. Run for about 3 weeks consecutively. People need more than one look to buy. Using the ad that gives the best responses expand it to a Solo ad.
Posted in Advertising, Business | 
Tags: budget, Business, business projects, campaign, monthly budget, other related products, Plan, Solo, solo ads, split test | 
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Taking Control of your Finances
To find money to invest for your future, you need to make sure that your outgoing expenses are less than the income that you are receiving. You need to develop an excess that you can have free to invest.
Now before you start to think….”well I don’t have any excess left…if I was earning more money….then I would have some free”. Let me dispel this myth…and tell you that it is a known and excepted fact that the amount of money that people earn has little if any bearing on whether or not they have an excess left to invest. The only way to create an excess it to spend less than you earn, instead of spending all that you earn.
Even doctors and lawyers, who earn well over $100,000.00 per year, often end up at retirement with little more Net Worth than factory or office workers.
Net Worth is calculated by deducting the value of all the liabilities or loans you have from the income-producing assets owned to give you the net value of your income-producing assets.
Why aren’t high-income earners retiring wealthy? Why don’t they end up with a greater Net Worth than someone on a low income? It is quite simple. Human nature seems to dictate that whatever anyone earns….they spend….some even spend more than they earn and charge it on their credit card.
The higher your income grows…the more you spend and the only way to get out of this cycle is to realise that it is happening, and make a concerted effort to reverse this habit….and to begin reducing your expenditures so that you can free up money to invest.
Posted in Finance, Investing |
Tags: budget, budgeting, financial security, invest, Investing |
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