Business & Finance Online Expert

The key to effective marketing is to reach the right client with a clear and powerful message that creates the best response – action!

This can be challenging for the part time solopreneur who is looking to focus on the key activities, with the limited time you have available. So you want to focus in on the best methods for gathering data about your ideal client. Here are some simple steps to start the process rolling. You can easily build from here to see even greater results!

First, be very clear about who ideal client is.

- Are they male, female, working in a particular industry, have particular skills, like particular things?

- What do they do?

- What problems do they have that your product or service solves?

Create a detailed profile of your ideal client including how you’d like them to work with you and you with them! One of the best ways to determine who your ideal client is is to look at who is coming to you today for your knowledge and expertise. And if you enjoy working with them, they’re likely your type of client. If you don’t have clients today, then consider if you would be an ideal client for you.

Let me give you an example. I like to take action, learn from my results and improve the process. So I like working with clients who like to take action as well. Potential clients who procrastinate, complain and make excuses are not a good fit for me. So whether you have clients or not, it’s a good way to create a picture for what your ideal client would like.